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CASE STUDY - NIQUITIN

Client GlaxoSmithKline
Campaign Tame the Beasts
Country Netherlands
To promote their quit-smoking-products, Niquitin set up an online and guerilla campaign. It was launched on the first day of the non-smoking agreement in The Netherlands.            
 


Guerilla stunt at Amsterdam Central Station


Homepage


Online 'Tame the Beasts' Game

CAMPAIGN LINKS
Website: www.temdebeesten.nl