Slim.nl is a site where students can order legal software, hardware & computer accessories with huge discounts. A personal sticker and win campaign has been introduced to promote this website. Students can order free stickers with their own pictures. When ordering stickers, the students can win fantastic prizes.

CAMPAIGN SETUP

On the website slim.nl students can order free personal slim stickers. To make the stickers even more personal, they can upload their own pictures which are printed on the stickers. Great prizes are spread under the participants.
 

OBJECTIVES AND TARGET GROUP

• Target group: students
• Activating Slim within the target group
• Providing students with a tool that stimulates word of mouth
  
• Creating brand engagement