T-mobile introduced a campaign to stimulate people to upgrade their prepaid phone card online.
On the campaign website, participants can order encouragement Pop-up cards or send e-cards to their friends. With these cards the participants can encourage their friend with, for example, a difficult test, their driver’s exam, or just to give them a boost of positive energy.
CAMPAIGN SETUP
Icemedia developed a websites where participants can order personal encouragement postcards and e-cards to send to their friends and to give them a boost of positive energy.
To personalize the cards, participants can upload their own photo in the caricature’s face and write their own personal text. The pop-up card can be put on a desk or table for continuous support.
OBJECTIVES AND TARGET GROUP
• Target group: Mobile phone users
• Create word of mouth around online upgrading prepaid credits
• Data acquisition
CAMPAIGN RESULTS
The campaign is now live. Results will soon be available.
CAMPAIGN LINKS
Website T-Mobile http://www.t-mobile.nl/oppepper
|
