D-reizen is one of the largest Travel agencies of the Netherlands. The travel agency offered customers to create their own free personalized luggage tag, when they ordered an airline ticket.
CAMPAIGN SETUP
People who order their airline tickets at D-reizen get the opportunity to order their own free personalized luggage tags. At the campaign website people can upload their own personal photo and fill in contact details. Subsequently, their personal luggage tags will be delivered at their home address.
OBJECTIVES AND TARGET GROUP
• Target group: people who ordered their ariline tickets at D-reizen
• Create loyalty for D-reizen
• Provide people with a tool that stimulates word of mouth
CAMPAIGN RESULTS
The campaign is now live. Results will soon be available.
CAMPAIGN LINKS
Website D-reizen
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