Unicura is a Dutch brand that produces several hygiene products for the skin. Their slogan is: Unicura, for a healthy and protected skin.
To stimulate people to wash their hands with Unicura soap, the Wash-Your-Hands campaign was developed.
CAMPAIGN SETUP
On the campaign website consumers can order a personalized sticker for their Unicura soap dispenser. On this site they can upload a picture of the dirty hands of their children and add a personal text. The pictures are displayed in the online gallery, the most popular photos win fantastic prices.
OBJECTIVES AND TARGET GROUP
• Target group: parents
• Data acquisition
• Create brand engagement
• Provide people with a tool that stimulates word of mouth
CAMPAIGN LINK
Website Unicura
|
