Hi is a popular Dutch mobile phone operator which targets young people. Hi users can now order special Hi Piste Cards for their Ski holiday. The cards contain phone numbers of local services such as the sauna, restaurants and ski-rental stores, and a map of the ski area of choice.
CAMPAIGN SETUP
Hi users can order free Piste Cards for the winter sport area that they like to visit. They can upload their own photo, choose between several local services, and add personal phone numbers. A map of their ski area will also be printed on the card.With the Hi Piste cards, you’ll always find your way during your ski trip!
OBJECTIVES AND TARGET GROUP
• Target group: Hi mobile phone users
• Create loyalty among Hi users
• Stimulate people to call abroad with Hi
• Provide people with a tool that stimulates word of mouth
CAMPAIGN RESULTS
The campaign is now live. Results soon the be available.
CAMPAIGN LINK
Website Hi
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