Slankie produces cheese and cheese spread, Their focus is on healthy and low calorie products that make consumers feel good about themselves. Icemedia developed a concept which was in line with the philosophy behind the campaign, the theme of the campaing is:'Give a good feeling'. Slankie users can now forward their good feeling to others by sending them a compliment. What feels better than receiving a compliment?! To give one yourself!
CAMPAIGN When someone purchases a Slankie product, he or she receives a unique code printed on the product. With that unique code he or she can send a personalized postcard and has a chance to win a welness weekend for two people. The postcard can be personlized by uploading a picture and text. Consumers can choose whether they want to display their photo in the gallery; the three people that collect the most votes for their picture in the gallery, win a wellness treatment as well.
People can increase their change of winning the wellness weekend by buying more Slankie products and by generating votes for their photo in the gallery. This way the amount of sales of Slankie products increasing and word of mouth around the brand is stimulated
OBJECTIVES AND TARGET GROUP • Create loyalty for Slankie • Increase the sales of Slankie products • Create symphathy around the brand • Target group: People who are conscious about their body and mind, with a focus on women CAMPAIGN LINK Website Slankie
