You’ll get all the girls in the
party spirit with the new Axe Hot Fever! How? Use the new refreshing
Brazilian shower gel! Axe Hot Fever contains “hot mud” and red dragon fruit
from Brazil. This will give your skin the boost to get the party started and lets you
experience the AXE effect!
CAMPAIGN
Icemedia created a sample package of AXE Hot
Fever to promote and activate the target group. The package contained a sample
of the new shower gel and a flyer with a unique code. The recipients of the
sample packages were able to use the code on the AXE website and check if they
were a winner of a summer holiday or other nice prizes. In total, more than 35,000 sample packages
were sent.
