Bilderberg is a Dutch hotel enterprise which has
been around for more than a 100 years. Icemedia designed and printed a gift
card for returning customers.
CAMPAIGN
To stimulate
bookings, clients of Bilderberg receive a Bilderberg gift card with a unique
code when they check out. When they activate this gift card together with their
next booking at Bilderberg.nl they get a nice extra during their stay. Guests
can choose between a bottle of wine at their hotel room or restaurant VIP
treatment for example. The gift card is
not personal and can be handed out as a present to friends which will stimulate
word of mouth.
OBJECTIVES AND TARGET GROUP
• Target group: Customers of Bilderberg • Stimulate people to
book again at the Bilderberg hotel chain • Attract visitors to
Bilderberg.nl • Stimulate word of mouth
