‘V’ is a worldwide known energy drink which stimulates your mental and physical energy. V Energy challenges you to find a prank video that showcases a possible alternative to V; what gives you a power boost, a shot of adrenaline and energy that gets you through the day.
CAMPAIGN Participants can upload a self-made movie or a found one at trytobeattheV.nland they receive a personal code to promote their video. The video is placed in the gallery were others can vote for the movie with the best V-eeling. The video can also be placed on the Netherlands’ most popular social network: Hyves. This is so that users can collect as much as possible votes and at the same time to spread the word. The video with the most votes will be chosen every week. The winner of the week wins a fridge full of V Energy drink. The final winner at the end of the campaign will become a pilot with two friends for one day. Icemedia created the concept and developed the website.
OBJECTIVES AND TARGET GROUP
• Target group: Men and female between 15-35 • Create awareness for V Energy • Stimulate sales • Attract consumers to the website • Create a positive attitude among the target group • Generate data
