TAGS: Loyalty / Word of mouth / Brand ambassadors
Skoeps, the recently launched Dutch consumer journalism site, uses Icecards as a loyalty and viral marketing tool for its reporters. Skoeps is an initiative of PcM publishers and Talpa Digital. Through the Icecards engagement is generated.
OBJECTIVES AND TARGET GROUP
• Loyalty tool for selected Skoeps reporters
• Brand engagement tool
• Create high impact branding
• Give brand ambassadors a tool to stimulate word of mouth
CAMPAIGN SETUP
A selected group of Skoeps reporters receives a journalism kit at home. Part of this kit is their set of Skoeps cards. With a unique code they can order their cards at the special minisite. The free cards are sent home, ready to use. Every card contains the Skoeps MMS number (4488).
CAMPAIGN LINKS
Skoeps website: www.skoeps.nl
Order site: www.skoeps.nl/icecards
Skoeps icecards
Screenshot ordersite
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