TAGS: Loyalty / Word of mouth / Brand awareness
Marktplaats.nl is a website through which people can buy and sell virtually everything. It is also possible to sell your house via Marktplaats. Icemedia has developed window posters with details and a photo of the house for sale. In this way Marktplaats users are engaged and the brand is activated in their minds.
OBJECTIVES AND TARGET GROUP
• Reach people who want to buy or sell a house
• Create loyalty with regard to Marktplaats
• Brand activation
• Create visible posters to stimulate awareness and word of mouth
CAMPAIGN SETUP
Consumers who place an advertisement at marktplaats.nl to sell their house can order a free poster with details about the house and a photo. People who are interested in the house can react via sms. The poster generates loyalty as people like the window poster when they attempt to sell their house. On the other hand creates the window poster awareness, people now see that they can also buy or sell houses via Marktplaats!
CAMPAIGN RESULTS
Since december 2006 the campaign has reached more than 3700 people, who ordered a free poster when they offered their house via Marktplaats.
CAMPAIGN LINKS
Campagne site: www.marktplaats.nl
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