TAGS: Brand Activation / Loyalty / Word-of-Mouth / Brand Ambassadors
Fearless for men and Party Fever for girls are the new 8x4 deodorants for young party people! These deodorants create a feeling of staying cool and partying. To create a rumour around the brand and stimulate word of mouth communication, 8x4 offers young boys and girls the possibility to send a digital personalised dance movie to their friends and to order their own iPod skin.
CAMPAIGN FACTS
The people who visit the No Fear Just Party campaign site can send a personalised dance movie to their friends, by means of a photo upload function people can place their own face on the body of a cool dancer! Besides the digital dance movies they can upload a nice picture and order personalised iPod skins. These iPod skins are highly visible and friends who see them consequently also visit the No Fear Just Party website. The digital dance movies and the iPod skins create awareness around the brands Fearless and Party Fever and activate them in the minds of consumers. This viral campaign thus stimulates both offline and online marketing.
OBJECTIVES AND TARGET GROUP
• Reach boys and girls in the age of 16-23
• Create buzz around Fearless and Party Fever
• Brand activation of the target group
• Give brand ambassadors a tool to stimulate word of mouth
• Generate a database, collect email addresses
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