TAGS: Traffic Generation / Loyalty / Word of Mouth
Audi and Volkswagen implemented a direct mail campaign to attract the drivers of these cars for maintenance to the dealer. Their participation was rewarded with the option to order a set of free personalised postcards.
CAMPAIGN SETUP
Icemedia developed a campaign to attract Audi and Volkswagen drivers to the dealer. The carowners receive a direct mail from the dealer in their mailbox. With this direct mail the driver is invited to come to the dealer for their car maintenance. With a minimum spending at the dealer of 39 Euros, one can order a free set of personalised postcards with pre-printed stamps at the actionsite of Volkswagen or Audi. In this manner loyal clients are rewarded. Icemedia did the creation and implementation of the online campaign, postcards and the direct mail campaign.
OBJECTIVES AND TARGET GROUP
• Target group: Audi and Volkswagen drivers
• Generate shop traffic to Audi and Volkswagen dealers
• Reward loyal clients and hence create further loyalty
CAMPAIGN LINKS
Order website: http://www.audikaartenactie.nl
Order website: http://www.volkswagenkaartenactie.nl
|
