TAGS: Brand activation / Word of Mouth / Data acquisition
Transavia implemeted a new campaign to generate data from their target group and to stimulate word of mouth about Transavia. To realise this, Icemedia has developed a campaign website where the target group can design and order their own personalised Transavia luggage labels and send personal e-cards.
In this way the target group is activated with the brand Transavia.
CAMPAIGN SETUP
To promote the campaign, Icemeda has developed a tool to activate the target group and to stimulate word of mouth. On the website the target group can design their own luggage labels and send their personal e-cards. This campaign activates the brand Transavia within the target group. In addition, the luggage labels create awareness among people who see the labels through its' visibility.
OBJECTIVES AND TARGET GROUP
• Target group: travelers
• Creating word of mouth
• Activating the target group
• Generating data
CAMPAIGN LINKS
Order website: http://cluster.icecards.com/transavia2008nl/upload.aspx
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