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Z@PP Stickers
TAGS: Loyalty / Word of mouth / Brand ambassadors

Z@PP is a Dutch television channel for older kids. The daily show consists of Z@PP cartoons, series and stories and off course Z@PP Bios. To create rumour around the brand and stimulate word of mouth Z@PP offers its fans the possibility to order personalised stickersheets. Children are really engaged with the brand and thus more loyalty is created.
december 2006 - Publieke Omroep - STICKER SHEETS

SNCF
januari 2007 - SNCF - ICETAGS

KLM TAGS Interna
TAGS: Data acquisition / Word of mouth / Brand ambassadors

Royal Dutch KLM offers 80,000 visitors of their website in 14 countries worldwide the opportunity to make and personalise their own Luggage Labels. In this way data records can be enriched and word-of-mouth communication is stimulated.
januari 2007 - KLM - ICETAGS

ONM Ipodskins
TAGS: Loyalty / Word of mouth / Brand ambassadors

Dutch soap opera Onderweg naar Morgen (ONM) has daily 600.000 viewers. Ipodskins & Phoneskins have been used to promote the special shows (twice as long) of the first week of January. These skins are ordered online and visible offline through which both offline as online marketing is generated.
januari 2007 - Publieke Omroep - ICESKINS

Electronic Arts
TAGS: Awareness / Word of mouth / Gaming

Electronic Arts is the worldleading game developer. In Germany they introduced in November 2006 the game Fusball manager. To create awareness and word of mouth to support this introduction Electronic Arts uses Icecards.
november 2006 - EA - ICECARDS

Skinnr - skins
december 2006 - Skinnr - IpodSkins

KLM Giftcards
TAGS: Extra sales / Innovate the brand / Create Word of Mouth

Royal Dutch KLM offers their clients to give the world as a present. On klm.nl people can order and personalize their own Gift Cards with a value of as much of 150 Euro.
december 2006 - KLM - SPECIALS

Skoeps Cards
TAGS: Loyalty / Word of mouth / Brand ambassadors

Skoeps, the recently launched Dutch consumer journalism site, uses Icecards as a loyalty and viral marketing tool for its reporters. Skoeps is an initiative of PcM publishers and Talpa Digital. Through the Icecards engagement is generated.
november 2006 - Skoeps - ICECARDS

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