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Wella Icecards
TAGS: drive webtraffic / word of mouth / build database / consumer insights

Since its founding by Franz Ströher in 1880, Wella AG has established itself as the leading seller of hair cosmetics and fragrances in over 150 countries. In 2003 Wella AG was acquired by Proctor & Gamble. 
oktober 2004 - Wella - ICECARDS

O'Neill Stickers
TAGS: user generated content / multi country campaign / create buzz

As one of the leading sports wear brands in the world, O’Neill continuously strives to communicate with its customers in an original and innovative way. Therefore it decided to implement Icestickers, one of the viral marketing tools of Icemedia. 
september 2005 - O'Neill - STICKER SHEETS

Nivea Young
TAGS: new brand line / create buzz / consumer insights

The world leading cosmetics and skin care brand Nivea constantly strives to introduce new innovative products to meet the increasing demands from today’s consumers.
juni 2004 - Nivea - ICECARDS

L'Oreal Icecards
TAGS: product introduction / generate trial / word of mouth

Being one of the world leading brands in the cosmetics industry, L’Oreal Paris is always on the edge of technology and continuously strives to innovate its products.
augustus 2004 - L'Oreal - ICECARDS

Mio Amichi
TAGS: create brandambassadors / new parfum introduction / scratch & sniff
The fashion brand Amichi offers many products, including clothing, accessories, and its own fragrance; Mio Amichi. To create brand awareness for this fragrance in Spain, Amichi and Icemedia decided to combine icecards with the Scratch & Sniff concept.
november 2004 - Amichi - Myurgia - ICECARDS

Eastpak Icecards
TAGS: create buzz / webtraffic

The #1 bags brand for teenagers is Eastpak. To keep its position and credibility it is always on the watch for new and easy to use marketing tools. Icecards were selected to create a buzz around the Eastpak brand in The Netherlands. Consumers could order their personalized icecards via www.eastpak.com.
september 2005 - Eastpak - ICECARDS

Yogho Icecards
TAGS: brand awareness / online incentive / viral marketing

Yogho Yogho is the fresh, fruity drink from Campina and is targeted at children in the Netherlands, Belgium, Germany and many countries outside Europe. With or without sugar, in packs and bottles, available in supermarkets or at travel outlets. The viral marketing tool icecards was used to increase the branding and awareness of Yogho Yogho in the target group.
maart 2005 - Campina - ICECARDS

Wilkinson GER
TAGS: brand awareness / webtraffic / word of mouth

Wilkinson is one of the world leading shaving and skin care brands in the world. It offers products for both men and women. Icecards were used to increase the brand awareness of the Wilkinson Intuition shaver for females in its target group in Germany.
mei 2005 - Wilkinson - ICECARDS

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