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Become famous

PepsiCo is one of the world's largest food and beverage companies. Recently, Pepsi launched a new summer campaign: Pepsi Footvolley. The commercial features famous football players like Kaka, Henry and Torres. To generate traffic to the Pepsi website, Icemedia developed a football trickvideo in which the consumer can star with their own picture!

mei 2009 - Pepsi -

Rio Mare

Rio Mare, part of the Bolton Group, is the European leader in canned tuna fish. Rio Mare wants to communicate the user moments of Rio Mare tuna to their target group. A sticker with a unique code is attached to every can of Rio Mare tuna. With this code people can win one of the fabulous prizes and make a free personalized recipe book.

mei 2009 - Rio Mare -

Splashcards

Hunze and Aa’s, the water regulatory authority of North-East Groningen and Drenthe, wants to reach young people to make them more conscious about water. Kids can do the waterquiz and test their knowledge. After finishing the quiz, they can order free Splashcards (personalized contact cards). Friends are drawn to the website through a voting system and Hyves gadget. The photo with the most votes wins a prize!
maart 2009 - Hunze en Aas -

Your Photocard

International Card Services (ICS) is one of the largest credit card distributors in The Netherlands. International Card Services introduced a new website for their Visa Photo credit card. In addition to this website a campaign site has been launched. Current and potential credit card users can design their own Visa World Card. When people order a Photocard now, they also receive a free photo book with it!
maart 2009 - ICS -

Piste Cards
Hi is a popular Dutch mobile phone operator which targets young people. Hi users can now order special Hi Piste Cards for their Ski holiday. The cards contain phone numbers of local services such as the sauna, restaurants and ski-rental stores, and a map of the ski area of choice.
december 2008 - Hi -

MSN VizzCards
Windows Live Messenger is one of the most popular chat programs in the world. German users of the chat program can now order special Windows Live Messenger contact cards (Vizzcards).
december 2008 - MSN europe -

Winter campaign
International Card Services (ICS) is one of the largest credit card distributors in The Netherlands. To stimulate customers to use their credit card frequently, ICS launched a Winter campaign. ICS rewards her customers when they shop with their ICS credit card; a luxury trip to New York is given away to one of the spenders!
december 2008 - ICS -

MySims Kingdom
MySims is a popular electronic game which can be played on the Wii, Nintendo DS and PC. To promote the new MySims Kingdom game, interaction with (potential) users of the game was created. Fans can now order the special free MySims Kingdomcards.
november 2008 - EA -

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