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Red Cross

In August 2008 Red Cross / EU Office approached Icemedia for a pan European campaign pitch.
augustus 2008 - Red Cross -

KLM Open

From the 21th till the 24th of august the annual KLM open golf tournament took place at Zandvoort aan Zee. Icemedia distributed, on behalf of KLM, personal luggage labels for the visitors of the tournament.

Visitors were photographed while sitting at a tropical beach, subsequently their pictures were printed on a luggage label at the KLM stand. Visitors were very enthusiastic about the luggage tags, for a few days Zandvoort aan Zee turned into a tropical island!

augustus 2008 - KLM -

Sensation White

T-Mobile was one of the large sponsors of Sensation White. A phototeam took pictures of the partying visitiors at the dance event! The photos can be viewed in the online gallery.
juli 2008 - T-Mobile -

Maintec
Maintec, a recruitment company for technical personnel, has been completely rebranded. To promote the new Maintec brand, Icemedia developed two activation websites and implemented a banner and google adwords campaign.
juni 2008 - Maintec -

Tame the Beasts
To promote their quit-smoking-products, Niquitin set up an online and guerilla campaign. It was launched on the first day of the non-smoking agreement in The Netherlands.            
 
juli 2008 - GlaxoSmithKline -

Holland House
TAGS: Data acquisition / Word of mouth / Event Marketing

On Saturday 26 April 2008 the Southbank in London sparkled bright orange in the sunshine for the very successful Holland House event. 50,000 people visited this event. Icemedia went there to promote KLM. We photographed visitors and printed their pictures on a luggage label instantly at our KLM stand. Their pictures were also published on a website were they view and download them. People really loved the tags! It was a great event, London turned into Holland for a day!
april 2008 - KLM -

Luggage tags GAE
TAGS: Data acquisition / Word of mouth / Brand ambassadors

Groningen Airport Eelde (GAE) offers website visitors the opportunity to create their personal luggage labels. In this way data records are generated and word-of-mouth communication is encouraged. The label-distribution is stimulated through a door-to-door flyer-campaign.
mei 2008 - Groningen Airport Eelde -

Mums with Flair
TAGS: Brand activation / Word of Mouth

The magazine Flair recently published its special edition called: “Mama’s met Flair” (Mums with Flair). A magazine about being a mother. Icemedia developed a promotion for which mothers could upload a picture of their children. Subsequently they received the magazine: “Mama’s met Flair” with their personal photo cover at home.
mei 2008 - Flair -

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