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MyFaves
TAGS: Brand activation / Event marketing

T-mobile introduced a new service: MyFaves. In order to create more awareness and word of mouth around MyFaves. On Queensday several photo teams took pictures of the partying people in several Dutch cities. Icemedia developed an online picture gallery. People who were photographed could send their own picture as an e-card to their friends.
mei 2008 - T-Mobile -

MS150
TAGS: Brand activation / Member acquisition

The MS fund supports people with MS. To raise money a sponsored bicycle tour, named MS150, has been organised. The total turnover is utilised to provide people who have MS with more information, coaching and doing more research about MS. 
maart 2008 - MS150 -

VLM Airlines
TAGS: Brand Activation / Word of Mouth / Data Generation

VLM Airlines is an airline company with a focus on business travelers. Their main aim is to provide good service and short check-in times. VLM Airlines flies within Europe from and to locations in The UK, Germany, Belgium, and The Netherlands. London City is one of their most frequently visited destinations. To activate the brand VLM Airlines among (potential) Dutch business clients, Icemedia designed and implemented an online campaign platform. 
maart 2008 - VLM Airlines -

World Card - LP
TAGS: Brand activation / Member acquisition

International Card Services has launched a new campaign to promote their creditcard Visa The World Card. To stimulate people to order Visa The World Card a campaign website has been developed. People who order The World Card now get a free Lonely Planet of their choice with it!
maart 2008 - ICS -

The World Card
TAGS: Brand activation / Member acquisition

International Card Services is the largest creditcard distributor of The Netherlands. Recently ICS has launched a new acquisition website for their Visa creditcards. Icemedia developed the design for this website which can be used to promote
and to give information about the various Visa The World Cards.
maart 2008 - ICS -

Transavia labels
TAGS: Brand activation / Word of Mouth / Data acquisition

Transavia implemeted a new campaign to generate data from their target group and to stimulate word of mouth about Transavia. To realise this, Icemedia has developed a campaign website where the target group can design and order their own personalised Transavia luggage labels and send personal e-cards.
In this way the target group is activated with the brand Transavia.
maart 2008 - Transavia - ICETAGS

Hi stickers
TAGS: Branding / Word of Mouth

Hi implemented a campaign to stimulate people to call and sms when they are on holiday. To activate young people, Icemedia developed a website where the target group could design and order their personalized funny winter holiday stickers. In this way, the target group is activated on the campaign website. 
januari 2008 - Hi -

Zapp Valentijn
TAGS: Brand activation / Word of Mouth

Z@pp implemented a Valentine campaign, to reach the young target group before and during Valentine day. Icemedia developed an online platform where youngsters can play a love game, send an e-card or make their own Valentine cards with a personal photo and message. The card can be send to their secret lovers. Z@pp is activated in the target group of senders and readers of the Valentine cards.
januari 2008 - Publieke Omroep -

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