News
Menzis kiest voor Icemedia
Na een uitgebreide selectie koos Menzis voor Icemedia als online strategie bureau. Icemedia zal verantwoordelijk zijn voor de online strategie, uitvoering en implementatie voor de merknamen Menzis, Anderzorg en Azivo. Menzis heeft als doel om met de online strategie innoverende marketing te voeren dat uiteindelijk zal leiden tot nog betere resultaten.
News
Article Frankwatching
Every month, ‘WebAds Interactive Advertising’ publish a Top 5 list of best Online Campaigns. This month, the focus was on Consumer Electronics campaigns. Icemedia was voted second best with its advanced banner campaign for Kinect. The banner took over the famous Dutch news website nu.nl for a day. Although the campaign was judged on the quality and originality of the banner, the results were outstanding too: approx. 55.000 unique clicks. Want to find out more? Read the article in Frankwatching or watch the making of.
News
Fourth online campaign agency in the Emerce 100!
The magazines Emerce and Management Team present the Emerce 100 every year. This is a list with the best companies in the fields of marketing and technology. This year Icemedia was nominated in the category best online campaign agency of The Netherlands. We are proud to announce that we have reached the fourth place and are glad that our work is acknowledged. Keep an eye on our website, as we will also create many beautiful campaigns in 2011!Below you find the list with best Online Campaign Agencies:
- .Bone
- Qi Ideas
- Woedend!
- Icemedia
- Boondoggle
- Lemz
- Achtung
- BE Interactive
- Mediamonks
- Energize
News
Banner nu.nl
On the 10th of November, visitors of the website nu.nl saw moving hands on the left and right side and a woman’s head on top of the page. Once the user clicked on either of the banners, a short movie took over the website and showed the user how easy and fun it is to play Kinect on the Xbox 360! After that, you were able to watch live views from people playing Kinect in the Brand Experience Store on Kalverstraat #101 in Amsterdam. The banner was displayed on the 10th of November.Watch the 'making of' below to give yourself an idea of how this banner was made.
News
News
Care Aware cards
Icemedia designed and built the Care Aware website and arranges the fulfillment of the Care Aware cards. On the website, people can order so called Care Aware cards. These cards contain information about which restriction the child has and the consequences this restriction has for his or her diet and lifestyle. This is to help these children to inform their environment about their restriction. The cards are meant to give friends and family an idea of what this restriction means for the child in their daily life and how they can help them.Do you have a dietary restriction or do you know someone amongst your friends who has one? Than this is your chance to help yourself or someone else in that matter. Check our cases for the complete Care Aware concept.
Would you like more information about this matter or would you like to order a set of cards? Please go to the website: www.careaware.nl.
News
You can make a difference!
A Sister’s Hope is a foundation that organizes events to raise money to support and help women with breast cancer. One of those events is the 4th edition of a two-day walk of sixty kilometers. The walk was held on the 9th and 10th of October.Icemedia sponsored A Sister’s Hope by handing out baggage tags which the participants used use to label their luggage. The labels provide the contact information of the participants so they won’t lose or mix up their baggage. If you want more information about A Sister’s Hope, or you want to participate in the walk, you can visit their website: www.asistershope.org. You can also donate any amount of money to support the A Sister’s Hope foundation.
News
O’Neill uses Augmented Reality
Have you heard about our new O'Neill campaign? Marketing Tribune, Adformatie and Surfline published an article about the worldwide O'Neill campaign, which Icemedia created. A global campaign has been launched to introduce the new O’Neill boardshort: the Hyperfreak. Icemedia developed an augmented reality surf game; an interactive and refreshing advertising method. Click to view the campaign case and to read the articles at Marketing Tribune, Adformatie and Surfline lezen.News
Media en Marketing event
Icemedia was present at the Interactive Media and Marketing Event on the 20th and the 21th of January, 2010. This was the first edition of IMME. The head topics of the day were online marketing, social media and interactive marketing. More than 2,000 people visited crucial companies and more than 30 speakers at the event. Visitors were informed about the latest trends in the interactive marketing sector. Did you see us at the event or did you speak to one of our colleagues? If so, you might be interested in receiving our newsletter. Please subscribe here.
News
ED*IT nominated for the Prix Europa!
ED*IT just received a nomination for the Prix Europa 2009, which is an international competition for radio, television and new media developers. This year, more than 1000 participants from 40 different countries applied for this challenge. ED*IT is nominated in the category “Emerging Media”. ED*IT will be presented to the jury in Berlin between October 17 and October 24.
News
Word-of-mouth at the school square
Have you ever heard of the television soap Spangas? Probably not, especially if you are not a sixteen year old girl. Spangas is a soap that plays on the Public Broadcasting channel. The story is about love, sadness, partying and other teenager issues. The more viewers, the better! Therefore, the Public Broadcasting channel decided to set up an online viral campaign to reach the target group. This was not an easy assignment. Teenagers are willing to participate in viral campaigns, however, you need to come up with something creative.The objective was to engage youngsters in the new soap serie Spangas. To generate word-of-mouth at the school square, the Public Broadcasting channel created an online platform where the kids could design keychains and labels for their backpack. A personal text and photo was displayed on the tags. The participant with the most original photo was able to win a role in Spangas! Dutch teenagers seemed willing to participate. The site attracted 65,000 unique visitors, especially 16-year old girls. At the end of the campaign the database consisted of 20,000 e-mail addresses for which continuing campaigns have been planned.
We can safely state the me too-effect at the school square functioned well. Icemedia, the agency that created the campaign, also developed a very effective 'buddybooster'. This tool makes it very easy to share the campaign with friends. Via the Spangas site the target group was able to log in on their Hotmail, MSN and Gmail accounts. They were able to send an invitation to (a selection of) their contacts with a few simple clicks. The target group was quite willing to give the campaign a viral boost. The campaign was forwarded to thirty contacts through the buddybooster on average.
Best Practice Tips
Make sure you facilitate the viral effect by using smart solutions like the buddybooster.
Offer a personalized give-away to trigger teenagers.
Source: Finest 50 e-commerce, by Jungle Minds, 2009
News
Z@pp campaign rated by emerce-panel
Come to Z@PPThree experts monthly rate a campaign site in the Emerce campaign panel. This time it was the Z@PP ID-cards campaign; the kids channel of the Dutch Public Broadcasting channel (NPO). Kids were able to order their personal Z@PP contact cards at the website.
Description
Five comic-characters play a major role at the Z@PP-site. Children were able to order their personal Z@PP ID-cards after taking a short quiz and becoming a member of Z@PP. After the quiz they were informed about which character suited them best. This character was displayed on the free contact cards, together with their personal contact details like their Hyves username, e-mail address and their own picture. The cards were distributed by mail and provided the target group with a tool to promote Z@PP in the offline world. The campaign was targeted on kids from 9 till 12 years old.
De campagne was gericht op kinderen van 9 tot 12 jaar oud.
Campaign objective
The main campaign objective was to communicate Z@PP’s new branding to the target group. Additionally, Z@PP wanted to develop a long-term relationship with their viewers. In order to do this they needed to set up a database of their target group. Twelve thousand sets of Z@PP ID-cards were distributed during the one month during campaign. The campaign website was visited more than 63,000 times that month (43,000 unique visitors). By using a viral e-card, send-a-friend functionality and the so-called Buddy Booster the campaign was boosted amongst the target group. Participants informed 14,321 friends about the campaign. A set of ID-cards consists out of ten contact cards, of which on average seven cards are handed out. This would mean that besides the online reach 84,000 people were reached offline.
The campaign panel consisted out of Eline Deutekom (Creative Director Clockwork), Winfried van der Veen (Consultant New Media Face First), and Boris Nauta (Media Architect Media Republic). They gave the following grades to the Z@PP campaign: 7, 8, and 6.5. Want to read more about their opinions? Go to emerce.nl/campagnepanel.
News
Icemedia wins pitch Beeld & Geluid!
The Dutch Institute of Image and Sound (Beeld & Geluid) is developing an interactive online platform which disposes digitalized information from the public television channels and other heritages such as the National Archive. After a pitch, the institute chose Icemedia to create the interactive design and styling of the platform. The brand identity and the cross media campaign will be developed by IceVibes.The platform will be available for students and teachers at elementary and secondary schools in The Netherlands.
News
Icemedia on Dutchcowgirls
The website Dutchcowgirls.nl published a message about the cover personalization of the magazine Ouders van Nu and Kinderen. The concept and website development of this campaign was done by Icemedia.Campaign
Consumers can order a personal edition of the magazine on the campaign website. They can personalize the cover by uploading their own picture and edit the text on the cover. After ordering their magazine participants will receive their magazine within two weeks.
Icemedia works for several Sanoma magazines and created the possibility to personalize the covers of the magazines: Flair, Fancy, Ook, Ariadne at Home Kinderen, Kek Mama, and Groter Groeien.
News
Icemedia awarded with five stars in the Emerce top 100
Last Friday was a typical winter day with lots of snow, but we were excited to hear that Icemedia is ranked in the Emerce top 100! We were awarded with five stars and therefore rank as one of the best online campaign bureaus in the Netherlands! An award we are proud of.Emerce decided to rank companies with stars instead of summing up the traditional top 10. Last year we were in the fourth place, but this year we have gone up to a shared first place! You can check out the list below.
| ONLINE CAMPAIGN COMPANY | STARS |
| !Achtung | 5.0 |
| Icemedia | 5.0 |
| Lemz | 5.0 |
| Tribal DDB Amsterdam | 5.0 |
| Woedend! | 5.0 |
| .Bone | 4.5 |
| Bookmark | 4.5 |
| Clockwork | 4.5 |
| Conclusion | 4.5 |
| Ijsfontein Interactive Media | 4.5 |
| LaCommunidad | 4.5 |
| MediaMonks | 4.5 |
| Media Republic | 4.5 |
| Oberon Interactive | 4.5 |
| Online Marketing Group (OMG) | 4.5 |
| Qi Ideas | 4.5 |
| Tribal Internet Marketing | 4.5 |
| Yourzine | 4.5 |
| Emakina | 4.0 |
