Social Media
Icemedia develops social media strategies and applications for networks such as Facebook, Twitter, LinkedIn, Hyves en YouTube.
Social media asks for a redefinition of traditional marketing methods. To be successful, companies should open up, listen and act upon consumer insights. Social media brings companies back down from their ivory tower, to a place where they can really interact with consumers.
More and more companies seem to be realising the importance of social media. The number of people and time spent on these sites has grown exponentially in recent years and is predicted to carry on growing for the foreseeable future. Social media have become an important part of (social) life and hence, are an environment where brands need to be present too. However, not everyone adapts this change of mindset right away; like with all major changes, there seem to be a lot of ghost-stories, misunderstandings and myths surrounding social media. Most of these scares are unnecessary if you do a bit of research, surround yourself with the right people, and follow a couple of simple rules. Let us take the opportunity to address a few important myths right here, right now:
Social media asks for a redefinition of traditional marketing methods. To be successful, companies should open up, listen and act upon consumer insights. Social media brings companies back down from their ivory tower, to a place where they can really interact with consumers.
More and more companies seem to be realising the importance of social media. The number of people and time spent on these sites has grown exponentially in recent years and is predicted to carry on growing for the foreseeable future. Social media have become an important part of (social) life and hence, are an environment where brands need to be present too. However, not everyone adapts this change of mindset right away; like with all major changes, there seem to be a lot of ghost-stories, misunderstandings and myths surrounding social media. Most of these scares are unnecessary if you do a bit of research, surround yourself with the right people, and follow a couple of simple rules. Let us take the opportunity to address a few important myths right here, right now:
- Social media is NO ROCKET SCIENCE
- Outspoken CRITICISM IS NOT A BAD THING as it allows you to take note and action
- Social media is NOT as TIME CONSUMING as people think when organised properly
- Social media is NOT A WASTE OF TIME / REVENUE
- It is where your customers are!
- It is where they expect to find you
- It is the ideal place to build, maintain, and solidify a long term and mutually beneficial relationship with your audience: it allows you to interact as equals, learn from each other, and hence get people truly involved
- It is one of the most effective ways of getting your message across to the right people
- We bring light in the darkness
- We work (cost) effectively and quick
- We have a proven track-record and hands on experience with both strategy and implementation for a multitude of different companies both international (KLM, Tomtom) and national (de Lotto, sterren.nl)
- We help you as long as necessary but always with the objective for you to take over when ready
- We have developed several, plug-and-play white label applications which can be used straight away
- Social media strategy
- Profile page set-up
- Application development
- Social plug-ins
- Social analytics/metrics
- Campaign optimisation
Social Media
Icemedia develops social media strategies and applications for networks such as Facebook, Twitter, LinkedIn, Hyves en YouTube.
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