Samsung

Objective

Rewarding Samsung Corby buyers with a small gift that stimulates word of mouth.

Target Group

Buyers of the Samsung Corby.

Description

Buyers of the new Samsung Corby were able to design their own phone skin for their new cell phone. A flyer with unique code was added to every phone and people were able to login to the campaign website with this code. The skin created extra attention for the phone and made people talk about it.

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