Involve the targetgroup in the Christmas spirit of the Z@PP tv shows
Target Group
Children between 6 and 12 years
Description
During the christmas holidays many tv shows are Christmas themed and Z@pp wanted to get their target group (children from 6 to 12 years old) involved. To achieve this Icemedia developed and executed a concept: the Z@pp Christmas card! Make your own personalised Christmas card send it to your friends and pimp up your Hyves-profile. People who submitted their card will also get the chance to star in the Z@pp Christmas clip. The presenters of the popular BZT show will select one winner each week. The winners get the chance to be on the set of the video shoot.
